Seasonal & Event Experience
Seasonal and event executions across multiple categories. Design from concept to content creation to application.
A selection of work completed at Nike between 2008 to 2015 while in EMEA Brand Design.
WE OWN THE NIGHT 2
Spring/Summer 2014
10K for women across 4 European cities — Paris, Berlin, Amsterdam, Milan and London. Design and Art Direction of full concept — Logo, Visual Direction, Illustrations, Photography, Tee + Gift designs, Event and Retail Spaces.
Role / Art Director Women + Running Brand Design EMEA
WE OWN THE NIGHT Spring/Summer 2013
10K across 4 European cities — Paris, Berlin, Amsterdam and London— to inspire women to start running. Responsible for Concept and Art Direction of full journey including Logo, Visual Direction, Tee designs, Event and Retail Space executions.
Role / Art Director Women + Running Brand Design EMEA
NIKE x JD CROSSTOWN RUNNING
Spring 2014
Nike partnership with JD Sport to create a London-based Running store concept to speak to urban runners invested in style + serious running. Name, Identity, Visual Center, Photography, fixtures and full experience designed in a small in-house team .
Role / Art Director Brand Creative
WORLD CUP 2010 Mall
Spring 2010
Design of the VIP Invitation and Seeding Gifts applying the EMEA created WC2010 Visual Center.
Role / Mid Wt Designer Brand Creative
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WORLD CUP 2010 Sandton Mall
Summer 2010
The ball man and Nike Brand presence in the Johannesburg Sandton Mall. Consumer spaces storytelling the new boot collection with a football pixel footballer floating above for visual impact.
Role / Mid Wt Designer Brand Creative
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NIKETOWN LONDON REMODEL
Spring/Summer 2010
Full Renovation of the Niketown London Interior to elevate category spaces. Main focus on the womens floor on 3 with assist to Rugby and Lifestyle areas.
Role / Mid Wt Designer Brand Creative
