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WE OWN THE NIGHT Spring/Summer 2013

10K across 4 European cities — Paris, Berlin, Amsterdam and London— to inspire women to start running. Responsible for Concept and Art Direction of full journey including Logo, Visual Direction, Tee designs, Event and Retail Space executions.

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Full Concept Development including Logotype, Visual Center, Tee + give away designs, Running Photoshoot and Tee Photography for digital marketing

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Training Activations lead up to 10K run events across the 4 cities

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Retail executions covered a select collection of Nike running and training product

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