top of page

Seasonal & Event Experience

Seasonal and event executions across categories,
often for very different consumers.
Design from concept to content creation to application.

A selection of work completed at Nike between 2008 to 2015 while in EMEA Brand Design. 

WOTN_2500x1667px_01.jpg

WE OWN THE NIGHT 2
Spring/Summer 2014
 

10K for women across 4 European cities — Paris, Berlin, Amsterdam, Milan and London. Design and Art Direction of full concept — Logo, Visual Direction, Illustrations, Photography, Tee + Gift designs, Event and Retail Spaces.
Role / Art Director Women + Running Brand Design EMEA

Nike_FlyknitL2_NTL_10.02.14-049.jpg

LUNAR FLYKNIT II LAUNCH
2014 Berlin Store Opening & Event

Seasonal campaign launch of the second Flyknit Lunar running shoe timed with opening events + activations of the Nike Berlin store.


Role / Art Director Women + Running Brand Design EMEA

​

412af1115554123.6050ce983dbd3.jpg

MOVE MORE MOVE BETTER
Spring 2013

Womens Run/Train/Live Seasonal Campaign Seasonal Campaign with photoshoot featuring UK Track & Field athlete Katarina Johnson-Thompson and Dutch Footballer Anouk Hoogendijk

​

Role / Art Director Women + Running Brand Design EMEA

WOTN 3.png

WE OWN THE NIGHT Spring/Summer 2013

10K across 4 European cities — Paris, Berlin, Amsterdam and London— to inspire women to start running. Responsible for Concept and Art Direction of full journey including Logo, Visual Direction, Tee designs, Event and Retail Space executions.
Role / Art Director Women + Running Brand Design EMEA

Untitled 13_edited.jpg

EUROCHAMPS VIP Space
Summer 2012 / Warsaw

VIP space to host Nike guests for the 2012 European Championships in Warsaw. Application and referencing both the EC2012 Visual Center and boot collection along with Nike team kit launches.
Role / Senior Designer Global Football Brand Design EMEA

MERCURIAL6_1.jpg

MERCURIAL 6 CAMPAIGN
Spring 2011

Nike Mercurial boot campaign to story tell new adaptive stud innovation featuring key silo athlete Ronaldo Christiano.


Role / Senior Designer Global Football Brand Design EMEA

XTown_edited.jpg

NIKE x JD CROSSTOWN RUNNING 
Spring 2014 

Nike partnership with JD Sport to create a London-based Running store concept to speak to urban runners invested in style + serious running. Name, Identity, Visual Center, Photography, fixtures and full experience designed in a small in-house team . 

Role / Art Director Brand Creative

CARLTON_2.jpg

WORLD CUP 2010 Sandton Mall 
Summer 2010 

The ball man and Nike Brand presence in the Johannesburg Sandton Mall. Consumer spaces  storytelling the new boot collection with a football pixel footballer floating above for visual impact.
Role / Mid Wt Designer Brand Creative

​

RUGBY 1.png

RUGBY WORLD CUP
ENGLAND JERSEY LAUNCH
Fall 2007 / UK

Launch of the new fitted England Nike Rugby jersey in anticipation of the World Cup, photographed by Thierry LeGoues.


Role / Mid Wt Designer Brand Creative

​

WorldCup_2010_Invite-THREE.gif

WORLD CUP 2010 Mall 
Spring 2010 

 

Design of the  VIP Invitation and Seeding Gifts applying the EMEA created WC2010 Visual Center.
 

Role / Mid Wt Designer Brand Creative

​

Niketown_Redo.gif

NIKETOWN LONDON REMODEL
Spring/Summer 2010

Full Renovation of the Niketown London Interior to elevate category spaces. Main focus on the womens floor on 3 with assist to Rugby and Lifestyle areas.
Role / Mid Wt Designer Brand Creative

_1948.gif

LUNAR MEDIA EVENT
Summer 2009

Introduction to Nike's Lunar Technology to the press community in London's 1948 Lab Space. Storytelling to bring Nike's Running innovation history and Lunar benefits to life done with Finnish illustrator Kustaa Saksi. 
Role / Mid Wt Designer Brand Creative

bottom of page