Seasonal & Event Experience
Seasonal and event executions across categories,
often for very different consumers.
Design from concept to content creation to application.
A selection of work completed at Nike between 2008 to 2015 while in EMEA Brand Design.
WE OWN THE NIGHT 2
Spring/Summer 2014
10K for women across 4 European cities — Paris, Berlin, Amsterdam, Milan and London. Design and Art Direction of full concept — Logo, Visual Direction, Illustrations, Photography, Tee + Gift designs, Event and Retail Spaces.
Role / Art Director Women + Running Brand Design EMEA
WE OWN THE NIGHT Spring/Summer 2013
10K across 4 European cities — Paris, Berlin, Amsterdam and London— to inspire women to start running. Responsible for Concept and Art Direction of full journey including Logo, Visual Direction, Tee designs, Event and Retail Space executions.
Role / Art Director Women + Running Brand Design EMEA
NIKE x JD CROSSTOWN RUNNING
Spring 2014
Nike partnership with JD Sport to create a London-based Running store concept to speak to urban runners invested in style + serious running. Name, Identity, Visual Center, Photography, fixtures and full experience designed in a small in-house team .
Role / Art Director Brand Creative
WORLD CUP 2010 Sandton Mall
Summer 2010
The ball man and Nike Brand presence in the Johannesburg Sandton Mall. Consumer spaces storytelling the new boot collection with a football pixel footballer floating above for visual impact.
Role / Mid Wt Designer Brand Creative
WORLD CUP 2010 Mall
Spring 2010
Design of the VIP Invitation and Seeding Gifts applying the EMEA created WC2010 Visual Center.
Role / Mid Wt Designer Brand Creative
NIKETOWN LONDON REMODEL
Spring/Summer 2010
Full Renovation of the Niketown London Interior to elevate category spaces. Main focus on the womens floor on 3 with assist to Rugby and Lifestyle areas.
Role / Mid Wt Designer Brand Creative
LUNAR MEDIA EVENT
Summer 2009
Introduction to Nike's Lunar Technology to the press community in London's 1948 Lab Space. Storytelling to bring Nike's Running innovation history and Lunar benefits to life done with Finnish illustrator Kustaa Saksi.
Role / Mid Wt Designer Brand Creative