WE OWN THE NIGHT 2 London, Paris, Milan, Amsterdam & Berlin
Art Director leading full Project from Concept to End.
Logo, Taglines, Manifesto, Visual Center, Art Direction of several agencies and illustrators to follow the full Consumer training journey from sport enthusiast to 10K runners in 5 major European cities — Amsterdam, Berlin, London, Milan and Paris.
Material used across digital, advertising, product, influencer seeding packages, end of race gifts, retail seasonal executions and event spaces.
A Manifesto.
A tee shirt to reflect an attitude as well as inclusion.
A logo to unify, with details to speak to each city participating.
Not your usual run for a new, inclusive revolution inviting all women to join the fun of movement.
....
4 Moments in the storytelling of the Training. From activation, to training regime, to city reveals and finally Race day.
Digital marketing tools to link WOTN product collection to the many stages and types of training leading up to race day.
Partnership with activation and execution agencies in each city for Race Day events.
Influencer and VIP seeding boxes to speak to her 365 Sport life — A Fuel Band plus footwear for Running, Training and Lifestyle.
Retail executions across Nike and Partner retail locations
Race day events and social media content across the cities.
