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WORLD CUP 2010
Sandton Mall Johannesburg

The ball man and Nike Brand presence in the Johannesburg Sandton Mall. Consumer spaces storytelling the new boot collection with a football pixel footballer floating above for visual impact from all approaches within the mall.

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Football 'pixels' were individually mapped and 3D rendered to ensure a recognisable 360 view of a footballer from all floors of the mall.

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A space for the consumer to explore the new National Team Kits and key player information. 

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