Retail Designs
Original concept retail designs or innovation against existing Nike Retail concept strategies.
A selection of work completed at Nike between 2015 and 2024 in the role of Story Design —
a department I established and grew within the Europe/EMEA Retail Design function.
NIKE LIVE BATTERSEA
October 2022 / London
Nike store in the iconic Battersea Power Station. An evolution to the global led Nike Rise Concept, integrating streaming digital content and nuanced graphic language.
Role / Senior Design Director to Live Story team
NIKE RISE MILANO LORETO
November 2021 / Milan
First Nike Rise door into Milan in a key location. Impactful facade with motion skin effect and impressive digital stairway.
Role / Senior Design Director to Rise Story team
NIKE RISE PASEO DE GRACIA
December 2020 / Barcelona
Relocation to this key Barcelona boulevard with Rise concept and impact of live digital from entry portal to end at footwear wall.
Role / Senior Design Director to Rise Story team
NIKE HOUSE OF INNOVATION 002July 2020 / Paris
Nike European Flagship for the House of Innovation concept. Designed over 3 years. Opening at cusp of the Corona outbreak at this key corner of the Champs Elysees.
Role / Design Director of Story team
NIKE by WOMEN , NIKETOWN 4 Floor June 2019 / London
Redesign of the womens floor to reflect her. Unique design, created and executed by EMEA, featuring transparent digital, XL graphics, bold color and tactile materiality.
Role / Design Director of Story team
NIKE DUBAI MALL
December 2018 / Dubai
The largest single floor Nike store in EMEA featuring 2 key entrances, bespoke localised content and an unbeatable view onto the fountains below.
Role / Design Director of Story team
NIKE LA ROCA
June 2018 / Barcelona
The biggest Value store to date in a key tourist outlet mall outside Barcelona, this store reflects the best of Nike brand confidence executed at epic scale.
Role / Design Director of Story team
NIKE VIA del CORSO
July 2017 / Rome
A unique historic building located in the heart of Rome, the small spaces and unusual staircase provided a unique opportunity for category driven expression.
Role / Art Director of Story team
NIKE MOSCOW BEACON
April 2017 / Moscow
Around the corner from Red Square in what was once the Soviet style atelier, this Nike Beacon store fused the best of a historic architecture with Nike innovation.
Role / Art Director of Story team
NIKE x JD CROSSTOWN RUNNING
Spring 2014 / London
Around the corner from Red Square in what was once the Soviet style atelier, this Nike Beacon store fused the best of a historic architecture with Nike innovation.
Role / Art Director of Story team