Located at the end of the great hall in the iconic Battersea Station remodel, we had the opportunity to curate animated versus static illustrations for the store facade. Animation localised through a London based artist with localised content cues.
A digital community board notfied consumers of local running & training events in the Run Club and the studio space.
Bra Bar and perimeters designed to embrace the historic tiles for authentic local texture,
Bra Bar highlighted full Bra and legging destination for her.
Exposed perimeters throughout
embraced the materiality of the original historic tiles,
Bespoke Nike innovation patterning and geo-coordinates added depth, localisation and Nike Brand storytelling to Live concept graphic language.
Bespoke Nike innovation patterning added depth and Nike Brand storytelling to Live concept graphic language.
Studio Space with separate back entrance provided location for local activation and sport scheduling.
