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Creative Direction
& Storytelling
RETAIL AND SEASONAL DESIGN
I believe there is always space to push the envelope
& raise the bar for design while re/solving the brief.
To deliver the unexpected, to surprise & delight.
We may not all recognise visual cues but we all feel
good storytelling, timing, humour, attention to craft.
That is where the magic happens.
A selection of work completed at Nike between 2008 and 2024.
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